Rock On! 


Phoenix, Arizona | February 22-23

Rock On! Prospective Members’ Workshop

Phoenix, Arizona | February 22-23

Every winter, LandOpt contractors come together to celebrate their successes and prepare for the year ahead. For the first time, prospective members are invited to attend a portion of this signature event. You will have a rare opportunity to engage with LandOpt coaches who will work with you to improve your profitability through better financial planning. They also will teach you how to hire and retain the best team. In addition, you will meet with contractors who will share their experiences as LandOpt members.

Agenda Quick Look

Wednesday, February 22
11:00 Registration
12:00 Lunch
1:00 - 5:00 Educational workshop
  • Improving performance through planning and benchmarking
  • Navigating economic headwinds, including recession
  • Building and retaining a great team
6:00 Evening social with LandOpt members
Thursday, February 23
9:00 - 11:00 Breakfast and guest speaker: Jack Jostes, landscape industry marketing expert
11:00 - 12:00 Roundtables with LandOpt members
12:00 Next steps, wrap up and depart
Cost: $500, includes registration, Wednesday lunch and evening social event, and Thursday breakfast.

View the detailed Education Workshop agenda here

Click here to register.

Reservations for our host hotel, the Hyatt Regency Phoenix, can be made through the reservation link, or by calling 602-252-1234. For those who will be driving to the event, the Hyatt offers $20 self parking.

Questions? Contact Alison Blobner at 412-909-4490 or

Get ready to Rock On! in Phoenix

Prospective Members’ Educational Workshop Agenda

Wednesday, February 22
1:00 – 5:00

In 2021, LandOpt Network members’ operating profits exceeded their peers by 28%. In this session you will learn the strategies and tactics they use to improve their performance, no matter the economic conditions.

As an attendee, you will have the opportunity to submit your P&L in advance and receive a complimentary, custom business analysis!

Key topics and takeaways:

Benchmarking – LandOpt Coach Chris Gussey

Become an expert in your numbers which will allow you to run your business with increased profitability and more predictability. Learn how to track internal metrics, understand fluctuations in performance, make meaningful comparisons to other companies and use data to drive better performance and meet your goals.

P&L Review – LandOpt President Jim Westover

See how your P&L stacks up to the LandOpt system and discover areas of opportunity in your business. You will get help in building a pro forma to use in benchmarking. Come prepared to discuss labor rates, pricing and cost of goods sold.

Managing Economic Change – Jim Westover

Learn how to plan for a changing economic climate, including thriving in a challenging economy, dealing with rising costs and inflation, and selling through a recession. This session will cover how to manage through impending construction slowdowns and how to expand your scope of services and customers.

Building Your People Plan – LandOpt People Coach Ashley Wojciechowski

Hear how taking a systematic approach to building your team and connecting it to a strong culture will drive efficiency and profitability. Highlights include:

  • Developing the right organizational structure, including defined roles
  • Recruiting the best people
  • Strengthening your onboarding processes to keep people longer
  • Winning the talent war with retention strategies
  • Best compensation practices, including a market review
  • Tools and tactics to deploy during a labor market crisis