Annual Contractors’ Operations Field Day

LandOpt Opens Annual Contractors’ Operations Field Day to Prospective Members on July 19th – 20th

Event set for Milwaukee, WI at LandCrafters
11515 W Carmen Ave, Milwaukee, WI 53225

LandOpt, which helps independent landscape contractors nationwide increase profitability, cash flow and revenue, is welcoming a limited number of non-members to participate in a portion of its annual education event.

To be held in Milwaukee, on July 19th – 20th, Operations Field Day brings together some of the industry’s top contractors for hands-on learning and peer-to-peer networking. It is being held at the award-winning LandCrafters, one of the nation’s premier landscape contracting companies. A limited number of registrations are available for qualified contractors who will have access to the two-day event.

This program was designed to help contractors improve their profitability and will include LandOpt’s popular “Best Practice Exchange”, education on acquisition integration, account management, and KPI’s. The sessions will include a tour of LandCrafter’s facilities and sites, as well as social and networking opportunities. A Vendor Showcase will also take place that includes LandOpt’s group of Channel Partners including: Ariens Co./Gravely, Aspire Software, Corkboard Concepts, K-Rain Manufacturing, SiteOne Landscape Supply, STIHL, Velocity Truck Centers, Ewing Irrigation, Heritage Landscape Supply Group and Hunter Industries/FX Luminaire.


Registration is $500. LandOpt has negotiated a discounted rate at a nearby hotel. Visit for more details and to submit a request to attend. (Or) Contact Andrew Dickson at 412-909-4490 or for more information.

Our host hotel is the Drury Plaza Hotel Milwaukee Downtown, located at 700 N. Water Street, Milwaukee, WI 53202, approximately 9 miles/15 minutes from Milwaukee Mitchell International Airport. LandOpt has negotiated a group rate of $199/night, for Double rooms. Hotel fees are the responsibility of each attendee. Booking details will be sent at a later date.

Wednesday, July 19:

  • 8:30 am— 2:00 pm: Best Practice Exchange, Lunch, and Vendor Showcase at LandCrafters Facility
  • 2:00 pm — 5:00 pm: Site tours hosted by LandCrafters
  • 5:00 pm — 8:00 pm: Welcome dinner/social hosted by LandCrafters in downtown Milwaukee at the Broken Bat Brewing Co.

Thursday, July 20:

    • 8:30 am—12:00 pm: Education and Round Table Discussions Kickoff at local venue – Milwaukee Community Sailing Center
    • 12:00 pm -1:00 pm: Lunch
    • 1:00 pm- 2:30 pm: Q&A, Wrap Up and Next Steps with LandOpt

Highlights about LandCrafters:

*Awarding winning high end design build and maintenance firm
*$9m in annual revenue
*LandOpt Member since 2018

“My team thoroughly enjoyed the open book information that was shared and the takeaways from the visit. We were most impressed with the host company’s new facility and nursery, learning their core values and hearing about their successes with promoting their team within. LandOpt is certainly an organization that has the feel amongst its members as a great Landscape Family.”

– Dave Peabody, Owner Peabody Landscape Group