An Inside Look—Denny Langston, General Manager of Southern Scape in Huntsville, AL

When Denny Langston, the general manager of Southern Scape, has a problem weighing on him, he knows where he can turn. His success coach is only a text or phone call away.

The Huntsville, Alabama, landscaping firm partners with LandOpt, which provides a proven business operating system to select landscape contractors nationwide.

When landscapers join LandOpt, they receive support for their business in many ways that are beyond the traditional mentoring experience.

One way is through unlimited coaching. A success coach guides contractors through the transformational process, making regular calls and visits to the company to help everyone stay on track.

“LandOpt streamlines your business by providing different systems and processes,” Langston said. LandOpt’s success coaches “hold me accountable for getting that done.”

Southern Scape, which was founded in 1996 by Greg Shaw, joined LandOpt in 2011. Before we joined LandOpt, (Southern Scape) was just a bunch of trucks pulling trailers without a system or structure,” he said. “Now we work less but more efficiently. We are a business that does landscaping.”

Along with providing accountability, LandOpt’s success coaches offer real world experience to help landscapers work through different issues. Langston said that helps him to make better decisions.

For example, one of Southern Scape’s high performing sales representatives didn’t fit into the team culture. Langston worked with his coach, Glenn Bertha, to decide what to do.

“A lot of decisions can be emotionally driven, but Glenn could be objective and listen, and help guide me and empower me,” Langston said, adding that the process involved many phone calls, e-mails and texts with Bertha.

Despite wanting the sales numbers the representative could provide, Langston decided that in the long run, the team environment was more important and he let the employee go.

Palmer Road, Suite F
Madison, AL 35758

When you have tough decisions to make, let LandOpt provide you with success coaches who go beyond mentoring to help your business thrive. LandOpt helps contractors upgrade their businesses. Its business operating system includes sales and marketing, human resources, operations management, and business management. Success coaches guide licensees through the process. Benefits include professional development, training, and sharing knowledge between network members.