LandOpt has created a business operating system that ensures well-defined, consistent execution in the business functions of Sales and Marketing, Human Resource Management, Operations Management, and Business Management. Mastering these four Pillars of Success enables the Licensee’s business to thrive as a leader in the Green and White Industries. The rewards for a business that is run on these proven repeatable systems include: sustainable growth, continued profitability, staying power in all market conditions, increased cash flow, and business success that is not tied to the owner's direct day-to-day involvement.
The sales process is designed to collect all the necessary information to make an informed recommendation that utilizes the full expertise of a licensee’s knowledgeable staff. The focus is on selling solutions, not products and services. Anyone can offer the same products and services, but Licensees gain the edge on competition by engaging a proactive sales approach and providing superior customer service.
The LandOpt state-of-the-art Customer Relationship Management (CRM) system enables Licensees to manage their company sales activity. Owners and managers leverage reports and dashboards to better plan, manage, and forecast sales activity. The increased predictability, results in a smoother transition as work is sold, performed, and billed.
Standard maintenance packages increase predictability and serviceability, resulting in more redeemable estimates. Cash flow improves by billing in advance for services that are under contract.
Extensive, ongoing training is the cornerstone of sales and marketing success. LandOpt continuously trains Licensee sales teams to reinforce LandOpt systems and processes. In these sessions the Licensee’s management team hones their skills to generate more profitability, market exposure, and a better quality of life.
Defined profiles and role descriptions for a licensee’s team is the core of Human Resources Management. LandOpt utilizes personality aptitude evaluations to aid in formal recruiting for positions within the Nationwide Network of Licensees.
LandOpt provides assessments of candidates for sales and management positions to identify those that best fit the job profile. Job descriptions and salary & wage guidelines are provided to assist in the recruiting process. Recruitment assistance includes advertising and initial screening of applicants. This process results in a short list of the best candidates that can then be interviewed by your team.
LandOpt also performs assessments of your existing staff to identify how closely each team member matches his or her role(s).
LandOpt creates processes and procedures that streamline the licensee organization for success in delivering quality products and services. These procedures include timely job costing and profitability tracking, customer service management, and scheduling.
The LandOpt job cost analysis system aids in identifying any performance issues that may occur. Reporting provides performance feedback for field crews and the management team.
Responsibility of customer relationship management is transferred to the operations department after a sale is closed. Customer service procedures are designed to track callbacks and other customer feedback on service performance in a formalized manner. These procedures utilize the proprietary LandOpt retention process, which results in a higher lifetime customer value.
Business Management educates the licensee partner on the ramifications of the proven systems during their transformation. Terminal value of the business is imperative. A company must be worth more than its components. A business operated on proven systems, rather than informal reactions, raises terminal value.
LandOpt Business Management solutions are comprised of best-in-class processes and procedures to address financial planning and reporting, billing, accounts receivable, and accounts payable.
Annual financial planning tools include an overall company sales plan, marketing plan, individual sales plans, operations gross profit plans, operations burden rate plans, equipment cost schedules, the sales overhead plan, and the general and administrative overhead plan. These tools are based on the LandOpt service accounting model, which assists in implementation. Management reports used in this model make performance issues visible and easy to diagnose, so corrective action may be taken in a timely manner.