LandOpt.com
Licensee Login Self-Help Solutions

Pillars of Success Pillars of Success

Introduction
Sales and Marketing
Human Resource Management
Operations Management
Business Management
Pillars of Success

LandOpt has created a business operating system which is a set of procedures, standards, and documentation that ensures a well-defined, consistent execution in the business functions of Sales and Marketing, Human Resource Management, Operations Management, and Business Management. Mastering these four Pillars of Success will enable your business to thrive as a leader in the Green Industry. The rewards for a business that is run on these proven repeatable systems are: sustainable growth, continued profitability, staying power in all market conditions, increased cash flow, and a business whose success is not tied to the owner's direct day-to-day involvement.

Sales and Marketing

The sales process is designed to collect all the necessary information to make an informed recommendation that utilizes the full expertise of your knowledgeable staff. The focus is on selling solutions, not products and services. Anyone can offer the same products and services as your company; however, you gain the edge on your competition by being proactive in your sales approach and the superior value of customer-centered service that you provide.

The LandOpt state-of-the-art customer relationship management (CRM) system will enable you to manage your company sales activity. Owners and managers will have reports and dashboards to better plan, manage, and forecast sales activity. The increased predictability will result in an easier transition as work is sold, performed, and billed.

Standard maintenance package offerings will increase predictability and serviceability, resulting in more redeemable estimates. Your cash flow will improve by billing in advance for services that are under contract.

Extensive and on-going training is the cornerstone of your sales and marketing success. This is why LandOpt holds multiple training opportunities each quarter to reinforce the LandOpt systems and processes. In these sessions your management team will hone their planning skills to generate more profitability, market exposure, and a better quality of life for you and your team.

Human Resource Management

These tools include defined profiles and role descriptions for your team. We utilize personality aptitude tests to aid you in the selection of new hires that are best suited for the positions you wish to fill.

LandOpt will provide assessments of candidates for sales and management positions to identify those that best fit the job profile. Job descriptions and salary and wage guidelines are provided to assist in the recruiting process.

Our recruitment assistance includes placing advertisements and the initial screening of applicants. This process will result in a short list of the best candidates being presented for interviews by your team.

LandOpt will also perform assessments of your existing staff. These assessments will identify how closely each employee matches his or her job profile.

Operations Management

LandOpt strives to create processes and procedures that will streamline your organization so that your team may succeed in delivering quality products and services. These procedures include job costing and profitability tracking, customer service response management and scheduling.

The LandOpt job cost analysis system will aid you in identifying any performance issues that may occur. Reporting provides performance feedback for your field crews and the management team.

LandOpt practices and procedures make the operations department responsible for customer relationship management after the sale is made. Therefore, customer service response management procedures are defined to track callbacks and other customer feedback on your service performance.

Our scheduling process will handle the needs of your maintenance service and project scheduling. Schedules for maintenance services and project work will be based on availability of technicians, materials, and equipment with consideration of customer delivery needs.

Business Management

Our business management solutions are comprised of best-in-class processes and procedures to address financial planning and reporting, billing, accounts receivable, and accounts payable.

Our annual financial planning tools include an overall company sales plan, individual sales plans, operations gross profit plans, operations burden rate plans, equipment cost and price schedules, the sales overhead plan, and the general and administrative overhead plan. These tools are based on our service accounting model which we will assist you in implementing. The management reports used in this model make performance issues visible and easy to diagnose so that any necessary corrective action may be taken in a timely manner.